Download PDF Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job) By Parth Detroja,Aditya Agashe,Neel Mehta
Download PDF Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job) By Parth Detroja,Aditya Agashe,Neel Mehta
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Ebook About Authored by 3 Product Managers at Google, Facebook, and Microsoft, Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry.***Swipe to Unlock was updated in 2020 to include over 40 pages of new content to cover the latest developments in the world of tech.*** We highly recommend buying our book directly from Amazon rather than a third-party seller as it's the only way to ensure you get the latest version.This #1 Amazon Business Bestseller won a medal from the North American Book Awards and has been featured in The Wall Street Journal, Forbes, and Business Insider. Swipe to Unlock has been translated into 11 languages including Chinese, Korean, & Russian and was touted as "our generation's Rosetta Stone for enabling anyone to peer into the technology changing everyday life" by Jeremy Schifeling.Swipe to Unlock teaches you how to think like a technologist by answering real-world questions like:How does Spotify determine what songs to recommend to you?How did KaiOS become the third largest mobile operating system in just two years since launching?Why does Amazon offer free shipping with Prime if it loses them money?How did a single typo take down 20% of the internet?Why did Microsoft acquire LinkedIn?By breaking down questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes tech's biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse.Topics Covered: Software Development, Business Models & Strategies, Economics, Hacking & Security, Hardware & Robots, The Internet, Cloud Computing, Big Data, Technology Policy, Emerging Markets, Future Trends, and much more!Featured Companies: Google, Facebook, Microsoft, Amazon, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Washington Post, Grab, Toyota, GoJek, Samsung, Salesforce, M-Pesa, Quora, KaiOS, Twitter, Tesla, ByteDance, Airbnb, Robinhood, Adobe, Alibaba, Netflix, Paytm, Target, and many more!Unlock the answers you need to ace your tech interviews or become a better-educated digital citizen. Buy Swipe to Unlock today to understand why it's the Top Gifted Technology Book of 2020!Book Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job) Review :
I am a PM at Quora and discovered Swipe to Unlock through our company book club. One of our leads nominated it as our read of the month. Our books are usually more of stories (e.g. Bad Blood) rather than case studies, so I was a bit reluctant reading “a primer” given that I have been working in tech for almost 8 years now. I have to hand it to the authors though, they did a phenomenal job incorporating vivid storytelling into the book!Each chapter of the book is full of key insights regarding business trends and tech developments. I think this book is a must read for everyone working in tech, but especially product management professionals. There’s few good resources to help PMs think big and critically analyze opportunity. I think Swipe to Unlock and Zero to One are probably the best books on the market for that.I was familiar with at least half the material in this book, but I previously lacked the ability to explain the concepts in ways that non-technical members of my team could understand and thus comprehend the significance of the technical product decisions we were making. So this book definitely helped with that. But, the real value I got from this book was in the later chapters which focused more on business strategy and emerging market trends.Having a Western-centric user base at Quora, I haven’t yet had much exposure to the tech trends in high growth tech markets such as South East Asia. This book does a phenomenal job breaking down key growth strategies other companies have used to successfully win market share in emerging markets. It also reveals that rationale behind major acquisitions such as Microsoft acquiring LinkedIn and provides actionable analysis on what things to look for to make an acquisition successful.If you are a product manager, I would highly recommend reading this book. It will broaden your perspective from thinking how to incrementally improve your product to how to spot the next major opportunity. I just ordered copies for both of my reports to read! Whenever I asked my PM friends how to prep for product management interviews, I kept hearing the same three things: read Decode and Conquer, read Swipe to Unlock, and do mock interviews. I had already read Decode and Conquer and had been doing mocks, but hadn't heard of Swipe to Unlock until I started talking to people in the industry.Although this book isn't branded as a PM interview book, in my opinion, it was MUCH more insightful than Cracking the PM Interview. I found Cracking focused largely on what product management is and how it varies by company. While that's definitely useful information, it is oriented towards beginners.I found Swipe to Unlock did a wonderful job complementing Decode and Conquer. While Decode and Conquer gives you an overview of what sort of questions to expect and examples of good responses, it doesn't really go into the tech trends or business strategy required to give a truly stellar interview response. That's where Swipe to Unlock comes in.Through reading this book, I learned key insights on things such as the ridesharing market and the digital wallet ecosystem in Aisa and the key growth strategies for cloud SaaS. These were critical in helping me land APM offers from both Uber and Asana straight out of undergrad. For anyone prepping for a PM interview, I'd recommend reading Swipe to Unlock, then Decode and Conquer, and then doing mock interviews, Doing those things in that order is a killer combo. 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